Perfectly timed for the upcoming elections!
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From Advertising Age magazine:
Michigan Breaks Ad Campaign to Attract New Businesses
Looks to Strengthen Tech, Manufacturing Sectors Via $20 Million Effort
By Jean Halliday
Published: June 01, 2006
DETROIT (AdAge.com) -- As its economy gets hammered by auto industry woes, the state of Michigan is backing a two-year, $20 million ad campaign to try to attract new businesses.
Gov. Jennifer Granholm today unveiled what's believed to be the Great Lakes State's most aggressive effort of its kind at an annual gathering of corporate and political movers and shakers.
Actor-director Jeff Daniels, who lives in rural Chelsea, Mich., hosts and narrates TV spots that tell the stories of CEOs who have expanded their operations in the state. The theme is "Michigan gives you the Upper Hand," a play on the shape of the state, which resembles a hand.
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