MO-Sen: How to win gratitude for about $4K

Talent's campaign is wishing they'd thought of this:

 The St. Louis Rams' season opener against the Denver Broncos is a sellout, ensuring that it will be televised on KMOV-TV, Channel 4, in the St. Louis region, beginning at noon.

The Rams had about 500 tickets left unsold Thursday, but all those tickets were purchased a couple of hours before the deadline of noon Friday.

Missouri Democratic U.S. Senate candidate Claire McCaskill purchased 100 of the remaining tickets, her office said Friday.

In turn, McCaskill gave 90 of the tickets to students at Clyde C. Miller Career Academy, a St. Louis high school. The remaining 10 went to the George Washington Carver House, which provides crisis intervention for youths and their families.

Under the NFL's blackout rule, teams normally have until 72 hours before kickoff to sell out games or they'll be blacked out locally [...]

That ticket purchase earned her a full day of earned media, and lots of gratitude. Great way for the campaign to stray from the same-ol' and try something different. A new Rasmussen poll still in the members-only section will show McCaskill with a slight lead (after being slightly behind last month). This one will go down to the wire.

On the web: Claire McCaskill for Senate