Just came across this new (I think) ad on the Kerry web site.
I thought it was pretty good, but I'm curious to see what others think about it?
It's a little long, but makes good points. At least on its surface. I don't know the details of all the claims being made here, but if true, I think this is good.
Maybe they could have done away with the little summary at the end, and shown JFK's face immediately, I think the impact/contrast would have been better.
The music is good, pretty engaging and is a nice change from the overly dramatic stuff we often hear in oppo-ads.
The absence of a voice over is good to, imo. I hate voice-overs, they feel like some sleaze ball is trying to sell you lies or scare the shit out of you. Don't like that.
What do you think?