The old movie Crazy People starred Dudley Moore as an advertising copywriter who decided to write only brutally honest slogans with no euphamisms. An example of one of his campaigns: "Metamucil: It Helps You Go to the Toilet."
Naturally he had to be committed to an asylum; that's not how you write advertising.
Suppose politicians, past and present, had their ad writers go insane like this. What kind of ads would you see?
These would not be attack ads by the opposition; these would actually be written by someone trying to sell a message with no spin or baloney.
My own example would be for Ronald Reagan in 1984. His actual slogan was "Morning in America,", a meaningless platitude. What would his slogan be if written by Crazy People?
Vote for Reagan. Making the rich richer might help the middle class a bit.
Leno occasionaly has segments on Truth in Labeling; this is kind of the same thing.
Any ideas, thoughts, suggestions, better examples?