Let's face it: Whenever a sitting president mentions your website by name from his official podium, you've made it. Doesn't matter whether it was in a negative context or not.
No one can afford to buy that kind of publicity. There's not enough money in the world.
Especially when said sitting president is an unpopular douchebag and his attack will do nothing but make you look good.
So needless to say, MoveOn will get (is getting) a huge bump in membership and donations.
Here's why that's important:
As MoveOn's footprint inevitably becomes even bigger -- and it's already pretty frickin' huge, I mean Tester got 300 grand from them, right, and then voted against them today -- they will inevitably have more and more power over the Democratic Party.
My point being:
This controversy will end up increasing the progressive tendency of the Democratic Party. It has shown who is with the people and who is not.
That allows leverage. Leverage by MoveOn and other progressives on these weakling Democrats in the Senate.
I guarantee you that in March, when Gen. Betrayus does his next dog-and-pony show, the next "sense of the Senate" resolution Cornyn proposes against the inevitable MoveOn ads will not get near as many Dem votes.
Oh, it'll get some. But not as many.
And I guarantee you that senators who received a lot of money from the group will think twice about repudiating them again, as they did today -- especially when the group's membership will have probably doubled in the meantime.
That's leverage. For Moveon.org, and for us.