I think Obama could pivot greatly on the "Real" American/Virginian Rethug meme by shifting his ads in battleground states from the voice over montage to a wide variety of ads featuring supporters. Follow me past the quad-colons for my pitch...
Obligatory: I love Plouffe and Axelrod, I'm sure they know exactly what they're doing and prolly don't need my help. That said distributed brainstorming can't hurt and has helped in the past as fellow Kossacks can attest.
Now, I'm a Mac evangelist user but I like the new PC ads that Kos turned down...
I'm envisioning ads along the same thing for Obama: "Hi, I'm < > and I'm a Real Virginian. And I'm voting for Obama." (or "and I just voted for Obama")
There's a lot of flexibility on how you can run these and I would use them all...
(1) A montage of many supporters like the PC ads. This could even branch into ads featuring say 12 real licensed plumbers (or just working class people in general using the "{name} the {job}" meme).
(2) Other ads could have a single couple or family expand on why they are voting for Obama. Mixed in with the rank and file supporters you could have some ads featuring crucial endorsements, e.g. bluegrass legend Ralph Stanley, Warren Buffett ("because people like me don't pay enough taxes"), National Review founder Wick Allison, etc.
(3) Finally, many of these ads could chastise John McCain for his Robocalls, sleazy campaign in general or Scare-a Palin.
Embrace the cloud. Once you jump-start this thing one email to contributors saying you want them to send in their own videos in the same theme will effectively distribute the cost of producing these ads amongst the masses and the ones you don't run on TV can go viral only.
Less can be more. Instead of 100 of the same ad, 5 of 10 different ads might be more engaging and effective and less annoying to the people in BG states who are deluged by campaign advertising on every channel 24/7.
Oh well, that's my pitch. If you made it this far you deserve a reward: click on this link and you can win a free iPod great president. Warning, the server can get very busy, be patient and reload the page for your free iPod great president.