Obama's 30 minute commercial that will be airing tomorrow on NBC, CBS, MSNBC, TVOne, BET, and Univision is a closing argument for "everyman".
NYT has details on what that 30 minute ad will entail.
http://www.nytimes.com/...
Here are some tidbits about the 30 minute Obama informercial.
At times he will speak directly into the camera about his 20-month campaign, at others he will highlight everyday voters, their everyday troubles, and his plans to address them.
Obama has provided the NYT a one minute trailer of that 30 minute program:
The trailer is heavy in strings, flags, presidential imagery and some Americana filmed by Davis Guggenheim, whose father was the campaign documentarian of Robert F. Kennedy. As the screen flashes scenes of suburban lawns, a freight train and Mr. Obama seated at a kitchen table with a group of white, apparently working-class voters, Mr. Obama says: "We’ve seen over the last eight years how decisions by a president can have a profound effect on the course of history and on American lives; much that’s wrong with our country goes back even farther than that."
Then, while standing before a stately desk and an American flag, Mr. Obama, in a suit, says: "We’ve been talking about the same problems for decades and nothing is ever done to solve them. For the past 20 months, I’ve traveled the length of this country, and Michelle and I have met so many Americans who are looking for real and lasting change that makes a difference in their lives."
The 30 minute program will feature:
"the stories of four different Americans, or American families, and kind of what they’re confronting."
In the ad Obama will address healthcare and will try to relate to the every day person by discussing what his mother went through:
(Jim Margolis, the ad man) said Mr. Obama would also share the story of his mother, "who struggled through her bout with breast cancer and the difficulty she had with her insurance company, to help viewers understand why his health care reform program is what it is."
There will also be a live compenent as well from a rally in Florida.
Should be a great show. I am looking forward to it.