This'll be short and sweet.
The Republican party is in the shitter. And it's not because they've failed to "package" themselves with the right "brand." It's about their stupid ideas and crappy execution. And, of course, their corruption.
The whole notion of the problem being simply marketing and sales of the Republican "brand" is ridiculous. It's a right wing meme that allows them to keep their backward ideas, (e.g. government is the problem)and blame shitty packaging and spin.
The problem is not that the regressives are bad at selling themselves. In fact, that's what they excel at. The problem, to quote a Republican judge in Dover, PA, is the "breathtaking inanity" of their philosophy, their inability to make government work for any but a few well-heeled crooks, and their seemingly irrepressible tendancy to scam the public.
Branding my ass. Call a spade a spade. The electorate has come to the grim realization that all the marketing and selling and branding and packaging and spin is just more bullshit.