Two good battleground ads today from our friends MoveOn.org and the Sierra Club on the issue of gas prices. They are smartly opening up a front on McCain re: his massive spike in contributions from the oil industry.
Also, the MoveOn ad, called "Gimmick", does an excellent job of beginning to shift the debate from gas prices to McCain's credibility, a tactic that worked well for Obama prior to the IN and NC primaries against Senator Clinton.
Although I must say, MoveOn has done a much better job this cycle using real people talking to the camera. I for one think this is effective.
MoveOn, "Gimmick"
The Sierra Club ad is well done too. While it does not have a very personal touch, it does a very good job of talking about Obama's plan in contrast with McCain's scheme to enrich the oil companies:
Sierra Club, "Full Nelson"
These ads are a great start on breaking McCain on gas prices and establishing Obama as a great leader on energy issues.