He hits you with a bat, you hit him with a sponge.
If you are the one wearing the $520 shoes, then call the other guy an "elitist".
If you are a hot head, question the other guy's judgment. He won't hit back.
Seriously. Paris Hilton beats you to the punch responding to a hit ad. And she was funnier. And got more airplay.
You can always post a response on your website. Yawn. Heard of YouTube?
And a sense of humor?
It's all about defining the other guy. Using catch phrases and memorable visuals.
Obama is loosing the "defining war"
Be tough. You don't have to be negative to be tough. But you have to be memorable.
Get the talking points out. First. And repeat, repeat, repeat.
Why are these responses taking so long? And seem so weak?