Why are we still calling them television ads when at best they might actually be playing for one late night run in Toledo, OH? What they are is the YouTube variation of Mark Penn's daily memos to Mark Halperin.
They do tend to drive the narrative pretty well, so the question becomes is it time for team Obama to start releasing their own daily "Ads?" The rhetorical question is when will the media finally catch on to the fact that they are being elegantly played by Rove Jr?