I loved the 10% chance on change line and think it could be used as an effective ad:
- Photo of McCain with voice over stating that John McCain voted with Bush 90% of the time.
- McCain's photo morphs into Bush's but only goes 90% of the way.
- A photo of Bush comes up and is vertically sliced into 10 equal segments.
- One slice of McCain's face replaces one slice of Bush's face but slides up slightly.
- An arrow points to the McCain slice and a voice over notes that this is what we will all hear about in McCain's acceptance speech at the Republican convention.
- One thin dime spins on a large, hard, flat surface and then falls still. Voice over says, 10% change -- is that enough for you?