In a speech at the World Media Summit in Beijing for industry executives hungry for new revenue streams Rupert Murdoch called for charging "plagiarists" and "content kleptomaniacs" meaning bloggers, their websites, search engines, and social media sites.
Websites 'need to pay for news'
Rupert Murdoch has said it is time for internet search engines and other websites to start to pay for any news reports they currently take for free.
'Act decisively'
"The aggregators and plagiarists will soon have to pay a price for the co-opting of our content," said Mr Murdoch, whose company owns newspapers including the Sun and the Times in the UK, and the New York Post and Wall Street Journal in the US.
"If we do not take advantage of the current movement toward paid content, it will be the content creators - the people in this hall - who will pay the ultimate price and the content kleptomaniacs who triumph."
While most people agree that serious media does need to find a new business model, I imagine Murdoch would structure his charges to put the screws to individual bloggers, and sites like Daily Kos in order to disadvantage independent voices he'd like to drown out.
In contrast Murdock's streams of steaming propaganda, deserve to fail for the poor content they deliver. Fortunately for Murdoch the consumers of his content aren't astute enough to know the difference. Murdoch should pay the people gullible enough to "steal" his sorry content from outlets like Faux News or the WSJ.