Americans are being encouraged to use our ingenuity to help generate a turnaround in the economy. While neither an economist nor a marketer, I have a few suggestions that I'll call a "Marketing Starter Kit." Please consider adding other ideas as they occur to you. Enjoy.
While preparing last night's dinner, it occurred to me that Wick Fowler's 2-Alarm Chili outfit might want to form a joint venture with Charmin to market Chili Wipes.
Recently, an auto tinkerer converted his car to run on salad oil. Crisco might want to partner with GM or Chrysler to mass produce such vehicles. The only downside seems to be that vegetable fumes would replace those now being spewed into the atmosphere.
A college roommate used to sneak beer into our dormitory room -- not to drink but to use as a post-shampoo hair rinse. Perhaps Anheuser-Busch could partner with Clairol by offering a two-for-one promotion at sports events and on college campuses.
Eli Lilly has had great success promoting off-label uses of Prozac and Zyprexa; but the marketing of these drugs to children, the elderly, and a reasonably normal person who occasionally flies off the handle has pretty much maxed out those market niches. However, they haven't yet approached veterinarians or pet trainers. Hey, opportunity knocks.
Cross-posted on My Left Nutmeg