It seems that framing has kind of gone out the window since we have been winning elections. Let's take a second to consider a frame for a second. If we are progressives then we should always refer to them as regressives.
Over time the term Liberal came to carry such a negative image we decided to stop using it and use the relatively unsullied term progressives instead. Here we sit a few short years later on top of the political heap. In no small part because we embraced the new image and streamlined our ideas into an easily packaged presentation. It's time to do the same to our opponents. Now conservatism has been truly sullied but it can be discouraged even more by referring to it as regressivism. Let us not refer to Republican's and loons as conservatives any longer. Their policies and positions streamline themselves into this frame any how why not kick while they are down and pick it up to refer to them. It would be an easy twist of the knife. Just a thought.