It's Modern Presidency 101, isn't it? You frame - literally - the president with images that drive home the messages.
Obama does town halls and visits, say, the Cleveland Clinic because doctors there are on salary. That's incredibly important, but what's the visual?
Obama needs a Michael Deaver, someone who'd be taking him on the road to, say, the RAM health "expedition" at the LA Forum, running a town hall with that in the background. They're happening around the country for the next two months.
That would reframe the conversation, both literally and figuratively.
And, if you're wondering who's organizing these events, go read about them. It's an amazing story.