The lack of balance in the media and Village discussions when it comes to Social Security is a common topic among us DFH bloggers, but we're not the only ones who've noticed it. So has Columbia Journalism Review.
It’s reasonable for people to debate the merits of ways to slice the deficit or to fix Social Security’s shortfall, but it is not reasonable for the press to serve up one-sided, shallow reporting, which has been the norm from too many news outlets. As Social Security expert Alicia Munnell told Campaign Desk in late October: “We haven’t really had a debate.” And yet, a few weeks later, a headline in The Washington Post announced “Consensus is forming on what steps to take in cutting the deficit.” A consensus of elites, maybe, but not necessarily of the general public, who indicated in poll after poll they do not want to cut Social Security to reduce the deficit or achieve the long-term fiscal balance in the Social Security trust funds.
But stories asking what the public thinks or probing how ordinary citizens will be helped or hurt by proposed changes have been absent this year. CNN aired segments about why people take early retirement benefits, but stories like that were rare. That omission prompted me to travel to Champaign-Urbana, Illinois, and report in our series, “Social Security in the Heartland,” how people would fare in a different kind of system. In my admittedly unscientific sample, no one was in favor of the changes advocated by political elites and the press. One businessman who called himself a conservative and favors privatization did not like raising the retirement age because he said it would hurt some people financially. “It’s a violation of the original contract. I should get what the system was set up to give me,” he explained.
From the beginning of the deficit commission’s work early last year, the press passed along comments, even offensive ones, from co-chair Alan Simpson, famous for saying “this country is gonna go to the bow-wows unless we deal with entitlements, Social Security and Medicare,” and “we’re trying to take care of the lesser people in society,” and likening Social Security to “a milk cow with 310 million tits.” The president did not fire Simpson, and so his comments set the premise for the public discourse that followed.
Simpson and other advocates for reform talked a lot about the need to save Social Security for their grandchildren. “Erskine [Erskine Bowles, the commission’s co-chair] and I are in this one for our grandchildren,” Simpson said. “Somebody said they’re stalking-horses for taxes. I’m not a stalking horse for taxes. I’m a stalking horse for my grandchildren.” If the retirement income of future generations were the issue, we should have gotten critical analysis from the media about the looming crisis in retirement income. How do skimpy personal savings and the decline of good employer-sponsored pension plans mesh with cuts to Social Security? Never mind the grandchildren. About half of American households are at risk for being unable to maintain their pre-retirement income. News outlets, however, were more interested in the deficit crisis as defined by a narrow group of economic experts.
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This is not the first time the press has flubbed in covering Social Security. In the mid-1990s, the National Academy of Social Insurance commissioned a study by two well-known academics who examined coverage by major media outlets between 1977 and 1994. Lawrence Jacobs of the University of Minnesota and Robert Y. Shapiro of Columbia concluded that the media have delivered “a consistent message” to the public: “Social Security is very difficult to sustain without constant doctoring.” That is not a correct assessment of the program’s status, they said. Their study also found that the media turn to sources who might be expected to be critical of Social Security rather than people who support the program, who themselves could provide balance.
Sound familiar? Yale professor emeritus Theodore Marmor once told me: “Social insurance programs in the U.S. are widely popular in a superficial way. You have popularity without understanding.” The media bear much responsibility for this.
The traditional media has been incredibly lazy on this story, which isn't a tremendous surprise--they're lazy on just about every story. But in this case, it's not just the media. Far too many of our Democratic leaders, including President Obama find it easier to spout conventional wisdom than the refute it with the facts. Back in the old days, politicians used to get heat for governing according to the polls. On the issue of the Social Security, they appear to be governing according to the Village. On this one, they should be listening to the people.