Obama's Campaign Plans An All Out Negative Assault on Mitt Romney

Obama Plans Negative Assult on Romney

President Obama's advisers "are preparing to center the president's re-election campaign on a ferocious personal assault on Mitt Romney's character and business background, a strategy grounded in the early stage expectation that the former Massachusetts governor is the likely GOP nominee.

From: Politico  

In a move that will make some Democrats shudder, Obama’s high command has even studied former President George W. Bush’s 2004 takedown of Sen. John Kerry, a senior campaign adviser told POLITICO, for clues on how a president with middling approval ratings can defeat a challenger

The onslaught would have two aspects. The first is personal: Obama’s reelection campaign will portray the public Romney as inauthentic, unprincipled and, in a word used repeatedly by Obama’s advisers in about a dozen interviews, “weird.”

The second aspect of the campaign to define Romney is his record as CEO of Bain Capital, a venture capital firm that was responsible for both creating and eliminating jobs. Obama officials intend to frame Romney as the very picture of greed in the great recession — a sort of political Gordon Gekko.

“He was very, very good at making a profit for himself and his partners but not nearly as good [at] saving jobs for communities,” said David Axelrod, the president’s chief strategist. “His is very much the profile of what we’ve seen in the last decade on Wall Street. He was about making money. And that’s fine. But often times, he made it at the expense of jobs in communities.”