Being a marketing professional myself, I'm very cognizant of the value in recognizing what you WANT say in a very public setting, vs what you SHOULD say. It's not the end of the world if you get HR'd into oblivion from a web site like Daily Kos, but if your name (or your organization's name) is attached to a jerky, tone-def or otherwise extremely insensitive ad or comment, it can literally be the end of your(its) reputation. So as much as that little voice in your head wants to post things like this in a few midwest local newspapers:
You shouldn't.
That being said, how harmful do you think it would be (especially interested in the feedback of fellow communications professionals here, I know there are at least a few) if a few billboards were put up, consisting only of a soft font on a white background, saying the following, AFTER THE CLEANUP:
"Disaster Aid: Brought to you by the Federal Government."
"Cleanup: Brought to you by volunteers, charity, kindness, and tax dollars."
"The rest of the country paid taxes to help you recover. Pay it forward."
I firmly believe in the concept of "too soon", and some subjects are almost always taboo. Still, after the majority of folks have received their insurance money and are well on the road to recovery, it seems like perhaps a missed opportunity to not remind them of just who, and how, helped them with services that insurance didn't/couldn't take care of. Not sure I'm 100% sold on this idea, but I think it's worthwhile to discuss, so the mike is yours.