Over the past few years we have all seen Mitt Romney switch his positions on everything except for a single claim -- hollow though it may be -- to "balance the budget". During that same period, we've been subjected to deafening fear mongering about US federal deficits, and the political residue of this is that the public regularly says that the trust President Obama to handle every issue more competently than Mitt Romney except for the debt, and yet the "debt" drumbeat is so loud in their ears that nearly half of them are still considering voting for Mitt Romney. Although everything else points with crystal clarity toward Obama, inconveniently that "everything else" is immaterial to winning this important segment of voters. It then is necessary to win this one last argument, and even do so playing by Mitt Romney's rules on Mitt Romney's turf.
Dropping as necessary all that Mitt Romney wishes to be excused from -- his record as governor, the positions he used to hold, even the positions he currently claims to hold, etc. -- I suggest pitching the case to friends and family members as follows:
Mitt Romney's big claim to presidential competency is that, as a businessman, he knows all about balancing budgets, that that's his specialty because you'll definitely go out of business if you can't, right? Well, in reality about a quarter of all businesses Mitt Romney ever ran went bankrupt -- or went out of business completely without even bothering to file -- with the other three quarters all being massively debt financed at some point during his stewardship. Mitt Romney's record as a businessman lends him absolutely no more competence at balancing budgets than Presidet Obama has actually demonstrated in-office, and in fact points to policies that would run up deficits so that the "owners" can take out as much profit as possible... and we've all seen quite clearly who Mitt Romney views as "owners" in this last year of the campaign.
*conservative sources backing up the claims made, just to make sure you leave no skeptic behind:
"about a quarter of all businesses Mitt Romney ever ran went bankrupt -- or went out of business completely without even bothering to file": http://online.wsj.com/...
"with the other three quarters all being massively debt financed at some point during his stewardship": http://www.thedailybeast.com/...