Yesterday, the
majority of the ads on Rush Limbaugh's show in the huge WABC market were free public service announcements placed by the Ad Council. In other words, Limbaugh is being increasingly forced to fill up his ad space for free.
But one non-profit is so offended by Limbaugh, they don't want to have any association with him.
The American Heart Association said it would ask WABC to stop running the unpaid announcements.
“It is our practice to be a content-sensitive advertiser, and in light of the current controversy, we will be asking WABC to no longer utilize these unpaid PSAs,” Matthew Bannister, executive vice president of communications at the Dallas-based heart association, said in an e-mail.
At this rate, Limbaugh's going to be reduced to
dubious dating services and dead air.
Let's keep it that way. Sign our petition to tell companies that have suspended their ads rather than making a permanent split with Rush to commit to quitting him.