Decent ad by the Obama folks. Hits the right notes for the targeted demo.
And fires an air ball when it comes to the larger audience.
See, while laid-off industrial workers might really vibe with the "King of Bain" narrative, most Americans aren't laid-off industrial workers. They're service workers, office workers and, sadly, just wannabe workers. And they look at the ad and say, "Gosh, that's too bad" and move on to their own concerns.
But the story of Bain Capital, what it did to companies and workers, is about them. Bain's actions affected them directly.
And I'd like to see the president's campaign point that out. There's a second ad to be made on the Bain story. If I were making it, it'd go something like this:
There's a lot of talk about Mitt Romney's history running Bain Capital, the businesses they bought and the people who lost jobs.
But that is what happens in business, right? I feel bad for the workers, but that IS business. It's not like Mitt Romney invented the system.
Besides, it's not like it affected me.
Except it did.
See, when Bain took companies like the Armco steel plant into bankruptcy, they shorted the companies' pension funds, forcing the federal government to make up the difference. While Bain and its investors made millions on the deals.
All these people going on and on about this Bain business fail to mention that it really did affect you directly. If you pay taxes.
I do. And I always thought the money was going to highways and schools and making sure the people we send to fight for us have the right equipment.
I didn't know that I was paying to clean up the messes made by gambler capitalists like Mitt Romney.
Even before he ran for office.
I'm taxpayer Crashing Vor and I approve this message.
...
I mean, for crying out loud, I wrote it, I must approve of it, right? Sheesh.
Is this still on?