As is typical of Ari Fleischer and Luntz, whenever Republicans are confronted with the question: "Wasn't Romney jumping the gun when he made the comments about the Libyan Embassy?" -- they reply with some version of "It's never too early to support American Values!"
Obviously this is an attempt to reframe the very bad reality that Romney just wanted to score some political points.
To some extent, this type of reframe will work, but after about the 8th time someone hears it, for many people, it will just start to grate on their nerves and the reality underneath will seep through. Because, whether it's Ari or Luntz or Norm Coleman, you can see what they want you forget in their faces.
This was the typical Fleischer tactic back in the Bush days, of course. And it always annoyed the heck out of me that he thought he could get away with this stuff.
"American Values" is a hot word (phrase). It makes many people's brains stop because they have to think about what it means, and then they may feel the little dopamine hit that it's intended to bring in them. It's a dopamine hit of pride and investment and being a part of something greater than oneself. This also tries to redirect the apparent intent of Romney's statement. "It's never too early" is sort of a time scrambler as some hypnotists might say.
My best response I think is: "Isn't it really that it's never too early for Romney to try to score some cheap political points?"