Swing voters, that is. And whether you call them independents, undecideds, centrists, swing voters, low-information voters, fence-sitters, or your crazy uncle on Facebook, these are the voters both campaigns are spending money on.
While it's true that there are fewer persuadable voters in this cycle, and it's true that voters who call themselves "independent" generally aren't, getting these voters to swing your way is still the focus of intense effort on both sides.
Which brings me to this modest proposal, just beneath the Kos Dingbat:
Give them free DVDs of our convention highlights. Not only are the discs cheap to reproduce, but our convention kicked their convention's ass all the way up the block.
Seriously! We had better music, cooler celebrities, and far better speakers. Package up a highlights reel, and include full video of the ten best speeches (which it will be hard to narrow down to). Give them a "lowlights" reel of the worst moments from the GOP primaries and convention (which it will be hard to narrow down to), and include some thematic clip reels on the issues voters care most about. Include all of Obama's best ads to date.
And then, hand them out. Give them to our canvassers to distribute to anyone who is truly undecided. "Do me a favor and watch some of this, will you?" Send them in the mail. Insert them in the Sunday papers. Leave them lying around in laundromats.
I just saw some of the best persuasive speaking in my lifetime. But not everybody saw the convention, and not everybody has a computer to click on the videos. But damn near everybody has a video player. So... what's the worst that can happen?
(Edited to remove apparently offensive reference to successful 3rd world revolutionary movement).