It's less offensive an ad than an Uncle Sam rapist puppet, I guess. While the Right is trying to scare young people out of getting health insurance, one state is appealing to them with humor. Here's
Colorado's "brosurance."
"Brosurance," reads a new web ad that shows a few bros having a good time. "Keg stands are crazy. Not having health insurance is crazier. Don't tap into your beer money to cover those medical bills. We got it covered."
The Colorado Consumer Health Initiative and ProgressNow Colorado Education launched the web ad, along with a series of other meme-like images that target young residents in Colorado, as well as Latino families–two demographics that tend to lack health insurance.
The ads are modeled after the successful "Got Milk?" campaign, with each image saying, "Got Insurance?"
They're also targeting Coloradans with ads appealing to the outdoorsy, active, demographic: climbers, skiers, kayakers, etc. All of which has the folks at Breitbart terribly outraged (no link) that "these are the sorts of folks Americans are spending taxpayer dollars to insure." Yes, much better that these people remain uninsured and all of us with insurance pay for their emergency care.