Chicks, man. How the fuck do they work?
is progress, sort of:
“The first step is admitting we have a problem,” said Bob Honold, a partner with Revolution and a former senior aide at the National Republican Congressional Committee, explaing why his company put together the presentation.
The presentation—which is titled, I shit you not, "The GOP's Female Challenge"
—is a series of charts and maps showing just how badly Republicans did with women voters in the 2012 election. To summarize: very badly.
This infographic shows that while Republicans did well among married women in 2012, there is a huge gap when it comes to single women, as well as minority women. They have included proven ways to reach this important demographic as a first step in bridging that gap.
See, Republicans wouldn't have a female challenge if they could just ignore those pesky not-married and/or not-white ladies. But alas, since the gerrymandering and vote rigging plan has yet to be perfected, they've got to think of ... something
The solution to what ails Republicans among women? According to Revolution, it’s consolidating their strengths among married white women and trying to broaden their appeal among Hispanic and black married women.
Republicans spent the better part of 2012 insisting
that there was no War on Women, or if there was, the Democrats started it, or maybe the Democrats just invented it to make Republicans look bad—even though, ahem, Republicans don't need any help looking bad, when they write anti-woman policies into their platform, pick a presidential candidate who wasn't sure he supported equal pay for equal work, and run a whole slew of candidates who can't avoid saying stupid shit about rape. All the while, Republicans continued to insist they didn't have a problem with women and if women would just stop being so dumb and fickle and caring about things that don't matter, they'd wake up and realize they should be voting for the GOP. Shockingly, that plan didn't work, so now conservative groups and consultants and strategists keep trying to figure out the secret to wooing the lady voters.
Considering, though, that House Republicans are still furiously introducing bill after bill to defund and restrict access to women's health care and could barely bring themselves to reauthorize the Violence Against Women's Act, they certainly have a long way to go if they think they're going to be able to close that gaping gender gap any time soon. Sure, they might admit they have a problem—but they still don't have the first clue what it is or how to fix it.