This entire web ad from Senate Minority Leader Mitch McConnell's re-election campaign is strange, but the first 12 seconds are nothing short of spectacularly creepy:
The message here seems to be something along the lines of "I know you think Mitch McConnell is a creepy weirdo, but you're wrong, he's actually a real human being, so here, let's show you some videos of him with a shit-eating grin to prove that he is not in fact a cyborg, because you probably wouldn't vote for a cyborg."
If this is the kind of stuff his campaign team is going to keep on producing, maybe he should go back to goofy photo ops with guns raised over his head.