Recalling the pouring of Stoli vodka into street drains during the Soviet invasion of Afghanistan and Russia's recent official homophobic policies, will any future consumption of PBR by hipsters now be seen as tacit support for Russian policy in Ukraine? In Russia, unlike showers in Golden, Colorado, camel urinates on you. And Lone Star becomes the National Beer of Nuvorussia!
Pabst Blue Ribbon — a sub-premium beer brand that embraced savvy marketing to stay relevant in a craft beer age — has been sold, along with its parent, Pabst Brewing Co., to Russian company Oasis Beverages.
The companies declined to disclose the sale price, but beverage industry analysts estimate the sale at nearly $750 million — a figure nearly three times the estimated $250 million that C. Dean Metropoulos & Co. paid for it in 2010. Oasis Beverages' partner in the purchase is TSC Consumer Partners, a consumer products company that will take a minority stake Pabst.
Besides the familiar Pabst Blue Ribbon label, Pabst Brewing Co. makes Colt 45, Old Milwaukee and Schlitz. It also makes regional brews such as Lone Star, Rainier and Old Style.
Pabst instead targets its desired market niche through the sponsorship of indie music, local businesses, facial hair clubs (RVA Beard League), post-collegiate sports teams, dive bars and radio programming like National Public Radio's All Things Considered. The beer has also been featured prominently in films such as Blue Velvet, Everything Must Go and Gran Torino, and in television shows such as AMC's Breaking Bad and South Park. The company encourages fan art to be submitted online, and is subsequently shown on the beer's official Facebook page
Note also that if Lone Star is owned by the Russkies, what will that do to Texans in terms of the false consciousness of redneck beer drinkers; "Lone Star beer was the company's main brand. It was marketed as 'The National Beer of Texas.'"
Due to similarites, it is believed that Alamo Beer pictured in the television series 'King of the Hill' is an homage to Lone Star.
Actor and Country Singer Christian Kane references Lone Star Beer in his song, American Made.
Lone Star Beer is a central theme of the one-act play "Lone Star" by James McLure.
Lone Star Beer is featured prominently in the Houston-based film Urban Cowboy of 1980.
It's also featured in the eighteenth episode of the seventh season of The Big Bang Theory.
Detective Rustin Spencer "Rust" Cohle, played by Matthew McConaughey drinks a six pack during his interview in True Detective.
Carter and her friends are seen drinking Lone Star Beer in the third episode of Finding Carter.
This beer is also presented in almost every bar scene of the sixth season of The Mentalist.