This is happening, you know. There is a very real chance that Donald Trump, that Donald Trump, the one who talks about Mexican rapists and banning Muslims, the one who believes Barack Obama was secretly born in Kenya and whose entire plan for America consists of calling everyone else stupid until things work out again, will be the Republican Party's official candidate for the presidency of the United States.
And Republicans who don't like that idea are beginning to freak out.
And companies associated with Republicans are beginning to wonder if they should be freaking out too.
“Do you want your company logo underneath Trump’s name?” a GOP consultant said, adding that companies are working through that very question as they decide whether to cut six-figure checks for convention-related events. “Publicly traded companies guard their brand reputation first and there could be a risk if they align with a Trump convention.”
One Washington office head said he would expect “lower enthusiasm” for spending money if either Trump or Cruz ends up being the Republican nominee.
Perhaps. You certainly want to, say, keep your brand name off the backdrop while Donald J. Trump is going on about the brown people again. I don't know that Ted Cruz would have the same effect, even though the things he says are just as odious, primarily because Ted Cruz's odiousness is more comfortably in line with the rest of his party.
But Trump remains in the lead, and there doesn't seem to be anything he can say that will turn off his white supremacist—sorry, deeply conservative base, and so as of right now, it looks like the balloons and confetti will be dropping on the melonesque head of Donald Trump, come Republican convention time.