I’m going to try to explain why Donald Trump in winning.
What Donald Trump says is irrelevant to his supporters. How he acts and what he does is far more persuasive to his voting bloc.
After years of the GOP criticizing the Obama government to the point of making things up in order to oppose whatever he does, I can argue that they have created the atmosphere for Donald Trump to flourish.
What do Trump supporters say:
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“Trump says what we wish we can say” (anti political correctness)
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“The media doesn’t report the truth” (the FOX News mantra but now they’re grouped in with all media)
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“Obama is not an American” (the whole birther affair)
I can go on but I think you get my drift.
Donald Trump has minimized the importance of the media which means he is now free to say whatever he wants without a way for his supporters to fact check him. He talks without filters using everyday language (and slang) instead of diplomatic speak. This allows the majority of supporters to say he speaks like me and says what I think. Finally, Trump never apologizes and since he can’t be proven wrong, he comes across as strong and unwavering. His supporters imagine that he would be the same when dealing with foreign governments and threats.
So you see. It’s not about what he says. His messaging is more indirect – it’s meta-messaging.