In Trump-tastic new ad, Republican Senate candidate declares: 'America first!'

Florida GOP Senate candidate Carlos Beruff

In a new ad, wealthy Republican businessman Carlos Beruff, who’s running for Senate in Florida, goes as Trumpy as you can go without actually being Donald Trump:

You know, I've had it. Politicians in Washington are useless. They waste our money, they make America weaker, and they refuse to secure our border. They're screwing up this country. I'm Carlos Beruff. I'm no politician. I'm a business guy running for the Senate. The other guys running are politicians lookin' for a promotion. Forget them! It's time to put America first. That's why I'm running for the Senate. I'm Carlos Beruff, and I approve this message.

Secure the border! Business guy! America first! You know, that last one might be a little more on the nose when it comes to emulating Trump than even Beruff realizes. The America First Committee was an isolationist group formed in 1940 to keep America out of World War II, and its most prominent spokesman was notorious anti-Semite Charles Lindbergh. Or maybe that association doesn't bother Beruff one bit.

The National Journal's Andrea Drusch says that Beruff is going big with a statewide buy across 10 media markets, though there's no word on exactly how much he's spending. Given his personal resources, though, it could be a lot.