The effort to form an unthinking mob has worked for ages as fascism has demonstrated. What I’m calling SmartMob activities are post-Internet. Occupy tactics plus the social media world we now all live in enable SmartMobs. Our lightbrigades are a good example and dance groups do mobs. It seems crime shows that need a heist regularly have a mob looking like Jabbawockeez get summoned by mobile phone without knowing they were doing anything related to a crime.
A SmartMob is not a “mob” at all but as modified it suggests multiple individuals using their independent intelligences. This is the sort of thing that appeals to youth, especially when the authenticity is baked into what succeeds.
So what sort of SmartMob activities might youth engage in that would be far-fetched enough to be meme-worthy? If we channel our inner adolescent who just grew old enough to vote, what would get them prepped for voting and GOTV as the capstone on pre-election SmartMob assemblies?