The recent news of more advertisers leaving comes at an already bad time for Breitbart. Last week, the site’s Senior Editor Milo Yiannopoulou was forced to resign after being condemned for publicly condoning pedophilia. The irony is that Breitbart is known for false, racist, misogynist, xenophobic, homophobic hate-flied propaganda anyway. Here are some sample titles/blogs from the site to give those unfamiliar, an idea of some of the smut Breitbart puts out.
Comment pieces published on the alt-right site include “Political Correctness Protects Muslim Rape Culture” and “Birth Control Makes Women Unattractive and Crazy”.
Milo, the odious-tweet king is outwardly gay and wears strings of pearls on shows like Bill Maher. He’s not someone who would normally be embraced by right wing extremists. One might assume the reason Yiannopoulou was allowed to keep his position as long as he did would be attributed to the amount of page clicks he garners, which lead to ad clicks, which ultimately lead to ad revenue from his continuous controversial, unabashed hate speech. And money talks. But now it’s walking. Milo was was bound to get booted eventually, as extreme right wing conservatives are not known for having much love or tolerance for the LGBTQ community in general. But he knew that.
One would think Milo’s departure would have helped Breitbart, but not the case. His highly publicized resignation only brought more negative Breitbart press to people who weren’t aware of the site’s platform. And Breitbart has also been having a rough time due to Donald Trump’s chief advisor Steve Bannon’s ties to the radical Alt-Right/white supremacists and general odious statements and actions towards the media. Bannon was the former Breibart Executive Chair.
Emma Pullman, lead strategist campaign group SumOfUs, who are also putting pressure on advertisers to boycott Breitbart, told The Independent that the campaign was “reaching fever pitch”.
But the folks at Breibart have a plan.
In an effort to combat dwindling ad revenue, Breitbart appears to be attempting to re-brand as a more moderate platform.
Recent hires from mainstream publications like The Wall Street Journal and The Hill website, indicate editors will increasingly be focusing on straight news reporting and moving away from its notoriously fiery comment pieces.
“Straight news?” Okay.
Cheers to Sleeping Giants and the concerned consumers who are using their hard-earned dollars to send a clear message to advertisers and the media industry. Reminds me of the Rush Limbaugh Sponsor Boycott/StopRush which caused the King of Hate Radio to lose thousands of sponsors along with station after station, costing him millions in revenue. He’s still on the air with far less vitriol, far less reach, and far less money an he can no loner get a reputable company to sponsor his show. Prior to the national boycott, big sponsors were a given for him. His show was loaded with them. Power to the people — power to the Resistance.
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