Desperate spinning has prompted 15 Trump tweets today trying to compensate for trashing the Mayor of San Juan, because deflecting a message by invoking additional names after his first screw-up means that they truly matter...not.
OTOH, Trump managed to ignore the mayor of Houston after hurricane Harvey and helped prevent the state government from using sans irony, its rainy day funds.
This time, Trump will probably invoke the names of PR celebrities in his public remarks, since that’s what’s more important in his photo-ops. Maybe he’ll work in a new NFL attack, since he did at least one tweet today demanding people stand for the national anthem.
Blameless branding and the curse of unreasonable expectations