Republicans had big electoral plans for promoting their tax giveaway to the rich and giant corporations but, for some reason, the messaging has fallen flat with the electorate, particularly in districts where GOP incumbents are facing stiff headwinds. In fact, Reuters surveyed Republican candidates’ digital messaging and found talk of the tax cut had been cut nearly in half since January and even more so in the tightest races.
The most vulnerable Republican incumbents in the tightest congressional races in the November elections are talking less and less about the tax cuts on Twitter and Facebook, on their campaign and congressional websites and in digital ads, the vital tools of a modern election campaign, a Reuters analysis of their online utterances shows.
All told, the number of tax messages has fallen by 44 percent since January. For several congressmen in tough reelection fights, Steve Knight in California, Jason Lewis in Minnesota, and Don Bacon in Nebraska, messaging is down much more - as much as 72 percent. [...]
Jesse Hunt, a spokesman for the National Republican Congressional Committee, acknowledged there “has been a downtick in what voters are hearing from members and businesses on the tax reform front.” He said it was because lawmakers had moved on to other issues.
When the GOP tax law first passed the Senate in December, no one was more proud of the party’s monstrous creation than Senate Majority Leader Mitch McConnell, who boasted, “If we can’t sell this to the American people, we ought to go into another line of work.”
With any luck, voters will heed McConnell's advice and give Republicans that chance.