Here’s a fight where you just want to root for the combatants to destroy each other. It’s the NRA vs. NRATV. How is the NRA fighting its own product? Well, NRATV was actually the creation of an ad firm, and the NRA says it’s really upset by all the racism, and also the failure.
An update to the NRA’s lawsuit against Ackerman McQueen, the ad firm in question, claims that NRATV “strayed from the Second Amendment to themes which some NRA leaders found distasteful and racist.” Even NRA leaders can see that it’s racist to show Thomas the Tank Engine in a KKK hood, as Dana Loesch’s NRATV show did.
The NRA also claims that Ackerman McQueen provided “fabricated and inflated sponsorship and viewership claims,” and that, “Tellingly, when NRATV finally shut down in June 2019, no one missed it.” They really mean no one: “Not a single sponsor or viewer even called, confirming what at least some NRA executives suspected—the site had limited visibility and was failing the accomplish any of its goals.”
As spectacular as that news is, though, it gets better. Because Ackerman McQueen is not going down without a fight, and it’s promising all kinds of dirt. It says that NRA CEO Wayne LaPierre “controlled every aspect of NRATV for which he recruited talent, approved every budget, audited every metric and required ultimate confidentiality. Ackerman McQueen routinely offered and toward the end of the relationship demanded that an outside firm audit NRATV performance but LaPierre refused. Unlike the NRA, AMc welcomes full transparency. LaPierre’s apparent paranoia and lust for secrecy fed his justification for private air travel, luxury hotels and countless other expenses for himself, his family and friends that were all paid by member dues.”
Gee, guys, it sounds like you both have a lot to say about each other. The press is definitely the place to fight this one out, so go right ahead and pour it all out in public.