Address only one or at most two points.
- Only the first and last points are remembered.
- People are not interested in detail, only in the general or superficial.
- Address the same emotional beliefs stimulated by the initial propaganda.
- Since counterpropaganda intends to counter previously stated propaganda messages it cannot be employed preemptively. Counterpropaganda is, however, based upon some of the same fundamentals of propaganda regarding targeting the salient elements that influences audiences. Jacques Ellul [1]
Other reports and items of interest:
The Nine Principles of Propaganda begins HERE.
Trump - Our Psychopathic President begins HERE.
For a double-sided PDF copy of the principles of propaganda and counterpropaganda go HERE.
For a double-sided PDF copy of the twelve criteria of psychopathy go HERE.
The Bill Clinton 1992 presidential campaign [2]
Clinton’s 1992 presidential campaign adopted strategies designed by James Carville and became known for their ability to research the news, identify problems, investigate the truth, respond quickly, keep their message clear and simple. Although they worked simultaneously on many issues, each statement or rebuttal they issued focused on a single issue.
"We're probably just catching up to our opponents," says Eli Segal, the campaign headquarters' chief of staff. "Our assumption is that they've been doing this a long time." Carville says: "If you're not right on top of something, you're not there."
When the Bush-Quayle campaign started telling voters that Clinton as governor had raised taxes in his state "128 times," the headquarters quickly researched the facts, challenged the allegation and sent out the response to Clinton field offices around the country to rebut the charge. -- Baltimore Sun, August 1992
“Do you need an ID to buy a box of cereal, as Donald Trump said? Of course not,” says Politifact.
Trump made this claim in an interview with far-right news and propaganda site The Daily Caller. In their analysis of the statement, Politifact.com cited the time and place of the statement and repeated the complete statement. They cited facts to rebut Trump’s claim about needing an ID to buy cereal. They cited facts about Trump’s claim that ID’s are not needed to vote: seven states require a photo ID, 3 states require certain forms of ID without a photo, 24 states have “non-strict” voter ID laws allowing some voters lacking acceptable ID to vote, leaving 16 states that do not require ID at the polls. [At least one of those, California, requires voters to sign a voter roll and compares signatures.]
PolitiFact’s conclusion is succinct and to the point [3]:
Our ruling
Trump said, "If you buy, you know, a box of cereal, if you do anything, you have a voter ID. … The only thing you don’t is if you’re a voter of the United States."
Anyone can buy a box of cereal with cash, ID-free, and in most cases they could pay for it with a credit or debit card without having to flash an ID, either. Meanwhile, many voters across the country do have to show an ID at the polls, contrary to Trump’s suggestion.
The statement is ridiculous, so we rate it Pants on Fire.
---- Politifact.com, 11-16-18
This is the second installment in our series on counterpropaganda.
Other reports and items of interest:
The Nine Principles of Propaganda begins HERE.
Trump - Our Psychopathic President begins HERE.
For a double-sided PDF copy of the principles of propaganda and counterpropaganda go HERE.
For a double-sided PDF copy of the twelve criteria of psychopathy go HERE.
THE NINE FUNDAMENTAL PRINCIPLES OF COUNTERPROPAGANDA
Propaganda is the backdoor hack into your mind
#1 Truth — Honest opposition is practical, moral, and unbiased.
#2 Focus — Address only one or at most two points.
#3 Clarity — Easily understood without further explanation.
#4 Resonate — Identify audience’s existing sentiments, opinions, and stereotypes that influence their perspectives, beliefs, and actions.
#5 Respond — Lies not immediately refuted become the audience’s truth.
#6 Investigate — Collect and analyze their propaganda to understand their message, target audience & objectives.
#7 Source — Expose covert sources of false propaganda.
#8 Reason – Expose their logical fallacies. Human cognitive biases for rapid thought response make us vulnerable to faulty reasoning.
#9 Disseminate — Share exposed propaganda with audiences not targeted; they can then recognize the lies and reciprocate.
Citations
1. Jacques Ellul, (1973). Propaganda: The Formation of Men’s Attitudes (reprinted edition). New York :Vintage Books. Cited by Wikipedia – Counterpropaganda. Retrieved 12-1-18 from: https://en.wikipedia.org/wiki/Counterpropaganda#Definition
2. Germond, Jack W. and Witcover, Jules. (2016 Aug. 28). “Clinton camp maintains a rapid response team.” The Baltimore Sun. Retrieved 12-6-18 from http://articles.baltimoresun.com/1992-08-28/news/1992241090_1_clinton-campaign-developments-computer-system
3. Jacobson, Louis. (2018 Nov. 16). “Do you need an ID to buy a box of cereal, as Donald Trump said? Of course not.” PolitiFact.com. Retrieved 12-6-18 from: https://www.politifact.com/truth-o-meter/statements/2018/nov/16/donald-trump/do-you-need-id-buy-box-cereal-no/