This is how the money was spent — purely analytical. Just as an accountant would look at it — PS I am an accountant.
docquery.fec.gov/…
docquery.fec.gov/…
The operating expenses totaled 13 million and include at least 3 million in pre-paid advertising, the costs of raising money runs thru a company called anedot -a lot of money (typically 10 — 15% would be an expected cost of funds) — as well normal overhead. They have 35 employees as of now at the home office (these are the schedule B expenses) Further, since they still had 13 million in the bank it really should be adjusted for the pre-paid media (ie 16 million available). They doubled collections in Q3 vs Q2 and I would expect October will be their strongest month.
The schedule E expenses totaled 24 million — it is almost all advertising and production costs. Most of it is advertising. Many costs went thru Summit (an LLC owned by a member) which includes most of the production costs as well as advertising run thru it ( it is denotated on each line). Tusk is one of the main venders for ad costs — but there are numerous others.
This is broken down item by item so you can see for yourself.