OK, this has been grinding on me.
As the campaign for November is now set in terms of the players, the distinction for the nation needs to be made, painting the orangutan exactly as he needs to be seen. That is convenient, because he needs to be seen exactly as he is:
A constant liar
A perpetual failure
A complete screw-up
A miserable whiner
Always dodging responsibility
A betrayer of everything and everyone (just ask 3 wives, 5 kids, endless associates, a nation and a world).
So, 15-second spots with video or plain audio of the orangutan (his whine is as unmistakeable as it is disagreeable), on regular play in purple markets, followed by a passage in both text and audio narration:
“...and the lies just keep on coming”
“...and the failures just keep on coming”
“...and the screw-ups just keep on coming”
“...and the whining just keeps on coming”
“...and denying responsibility just keeps on coming”
“...and the betrayals just keep on coming”.
...concluding with the real story/punchline in one line.
Give them 3-5 days each in every market, in sequence, then switch up the lie/failure/screw-up/whine/dodge/betrayals and start the sequence over.
We get overwhelmed with the pace trying to be outraged over each episode of the orangutan’s behavior — there’s just too much for each one to merit the discussion and we miss the forest.
Switch that up and overwhelm the tempo of response by his campaign — people will hear the mass of transgressions and recognize them, because most of it has happened in just the last 4 years (going back to his campaign in 2016), and a ton in just the last few months.
Use his own words — he’s a fountain of personal oppo research. One doesn’t need to look very deep or listen very long before he gives us a pile of nails for his political coffin (and subsequently, once out of office, bars for his cell).
The production costs would be small and the placement costs can be mitigated by the purple geography buys. Aim hard at populous ring counties around urban areas all over the country, especially TX, AZ, GA, LA, MI, WI, MN, PA, OH, CO, IA, KY, F, NC — take their R senators, where they are still R, with him, hang him around their necks as an amulet/anchor. Be sure each ad says Republican in its 15 seconds.
Drop ‘em on Facebook by at the same pace and timing. Drop ‘em on Twitter. Instagram, all social media — short duration bursts that go viral in their own right until swamped by the subsequent drop. Don’t bother with long form, 30- and 60-second spots, though the couple that have been up so far have been enough to give the orangutan’s crowd diarrhea.
Drop some of these on red states, too, to remind them of their own screw-ups. They’re cheap media markets — ads for pork rinds, used trucks and gun stores don’t run the prices up. (Sorry, that’s gratuitous.)
How many times can the orangutan’s crowd say “...but Hunter”, “...but Obama”, “…but...”, geez, there just isn’t much that they’ve got. Joe’s been out there for years, a known quantity. Anyone who has been persuaded to dislike him is already there. People just need the reminder that Trump is an every-minute disaster to move them out of complacency, whomever might still be there.
There’s my Tuesday afternoon fantasy.
Peace, all.