I admit I know little about fundraising, but is it a good idea to scold and berate your potential donors?
I ask because I am, for some reason, on the Trump campaign list of potential donors. I get 3-5 emails a day, usually from the current occupant of the White House’s yuckiest spawn, Eric (though sometimes I merit attention from Don, Jr., hooray). I get many fundraising appeals from Democrats as well, so I’m used to the aspirational appeal (be part of our movement!) and the desperate (our opponent is flooding the airwaves with negative ads!) and the urgent (our deadline is soon!), but this is my first experience being scolded, even shamed, for not getting my act together and sending in some cash.
The subject line was “Where were you? We needed you!” Kinda pathetic sounding.
Eric informs me, the dishonest media will stop at nothing “to demean, harass, and slander” his poor, put upon dad, which is why “we were really disappointed to see that you neglected to help us reach our End-of-Quarter Goal.”
And, “It’s going to take EVERY Patriot stepping up if we want to CRUSH Sleepy Joe’s dreams of turning America into a BIG GOVERNMENT SOCIALIST Nation.”
Which is why he “convinced” his father to extend my personal match opportunity for another hour (woo hoo). But, “We won’t extend your match offer again, Jessica. Don’t let the President down!”
Wtf is this? I know fundraising appeals are not generally nuanced and subtle, but is this level of passive agressiveness normal or is it just the weirdness of the Trump campaign?
At least I can enjoy the feeling of having disappointed Eric.