The day after a violent Fourth of July that included an act of terror on the denizens of a Chicago suburb, the Dallas Cowboys have decided to partner up with gun-obsessed coffee house chain Black Rifle Coffee Company, known for their AK-47 Espresso, Silencer Smooth, and Murder Out.
“BRCC is proud to partner with the Dallas Cowboys, who are strongly committed to our mission of supporting veterans, first responders, and America’s men and women in uniform,” a Black Rifle spokesman said. “The long-planned announcement was timed to coincide with the Independence Day holiday — America’s Team. America’s Coffee. America’s Birthday.
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The Black Rifle brand has been popular among conservatives and gun-rights advocates, and the Salt Lake City-based company has ties to Texas. The first brick-and-mortar store opened in San Antonio, where the company has a second corporate office.
And it looks like tonnes of fans are clamouring for that Starbucks killer! (Or maybe not.)
But Jerry Jones remains adamant in the Cowboys’ partnership with the MAGA coffee chain.
The Cowboys plan to sell Black Rifle products at AT&T Stadium this season, owner Jerry Jones said in a statement the team distributed Tuesday to The Dallas Morning News. He emphasized the Utah-based company’s work in the community.
“Every cup of coffee in the stadium, every bag of Cowboys coffee sold, represents a step in fulfilling the Black Rifle mission — another veteran employed, another first-responder receiving support, or another community event to help adaptive military athletes thrive in the civilian world,” Jones said. “We support military members and first responders year-round.
“Each season, we join the NFL in honor of the Salute to Service campaign where we dedicate a home game to honor the National Medal of Honor Recipients and the 40-plus-million men and women who have served and continue to serve our great nation.”
The Dallas Cowboys can now join Kyle Rittenhouse in endorsing very fine coffee enjoyed by very fine people. New England Patriots fans, eat (or should I say drink) your Dunkin’-loving hearts out! (Same with you Philadelphia Eagles fans.) /s