“When you look at the package, the women are upside down … And I understand ‘flipped’ but thank you very much we stand on our own, we don’t need to be shown upside-down on a package looking crazy,” Faulkner said.
In a statement to Confectionery News, Gabrielle Wesley, chief marketing officer for Mars Wrigley, said, “Women all over the world are flipping how they define success and happiness while challenging the status quo, so we’re thrilled to be able to recognize and celebrate them—and who better to help us on that mission than our own powerhouse ‘spokescandies’ Green, Brown and Purple?”
M&M’s says that $1 from every pack sold (up to $500,000) will go toward supporting women via strategic partnerships with She Is The Music and We Are Moving the Needle. Additional donations (totaling $300,000), outside of the limited-edition packs, will be made to Female Founder Collective, Geena Davis Institute On Gender and Media, and women who are flipping the status quo as part of the overall program.
As Rolling Stone reports, Faulkner went in on the candy earlier in the day, complete with a graphic calling it “woke.”
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“If this is what you need for validation … then I’m worried about you,” guest host Martha MacCallum said on Fox’s Outnumbered. “I think this is the kind of thing that makes China say, ‘Oh good, keep focusing on that, keep focusing on giving people their own color M&M’s while we take over all the mineral deposits in the entire world.”
“China is also pushing all this through TikTok,” contributor Lisa Booth added.
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