The Guardian:
People at the extrinsic end of the spectrum are more attracted to prestige, status, image, fame, power and wealth. They are strongly motivated by the prospect of individual reward and praise. They are more likely to objectify and exploit other people, to behave rudely and aggressively and to dismiss social and environmental impacts. They have little interest in cooperation or community. People with a strong set of extrinsic values are more likely to suffer from frustration, dissatisfaction, stress, anxiety, anger and compulsive behaviour.
Trump exemplifies extrinsic values. From the tower bearing his name in gold letters to his gross overstatements of his wealth; from his endless ranting about “winners” and “losers” to his reported habit of cheating at golf; from his extreme objectification of women, including his own daughter, to his obsession with the size of his hands; from his rejection of public service, human rights and environmental protection to his extreme dissatisfaction and fury, undiminished even when he was president of the United States, Trump, perhaps more than any other public figure in recent history, is a walking, talking monument to extrinsic values.
When a society valorises status, money, power and dominance, it is bound to generate frustration. It is mathematically impossible for everyone to be number one. The more the economic elites grab, the more everyone else must lose. Someone must be blamed for the ensuing disappointment. In a culture that worships winners, it can’t be them. It must be those evil people pursuing a kinder world, in which wealth is distributed, no one is forgotten and communities and the living planet are protected. Those who have developed a strong set of extrinsic values will vote for the person who represents them, the person who has what they want. Trump. And where the US goes, the rest of us follow.
https://www.theguardian.com/commentisfree/2024/jan/29/donald-trump-americans-us-culture-republican
Study out of UC-Davis:
Methods
Nationwide survey conducted May 13-June 2, 2022 of adult members of the Ipsos KnowledgePanel. MAGA Republicans are defined as Republicans who voted for Donald Trump in the 2020 presidential election and deny the results of that election. Principal outcomes are weighted proportions of respondents who endorse political violence, are willing to engage in it, and consider it likely to occur.
Findings
The analytic sample (n = 7,255) included 1,128 (15.0%) MAGA Republicans, 640 (8.3%) strong Republicans, 1,571 (21.3%) other Republicans, and 3,916 (55.3%) non-Republicans. MAGA Republicans were substantially more likely than others to agree strongly/very strongly that “in the next few years, there will be civil war in the United States” (MAGA Republicans, 30.3%, 95% CI 27.2%, 33.4%; strong Republicans, 7.5%, 95% CI 5.1%, 9.9%; other Republicans, 10.8%, 95% CI 9.0%, 12.6%; non-Republicans, 11.2%, 95% CI 10.0%, 12.3%; p < 0.001) and to consider violence usually/always justified to advance at least 1 of 17 specific political objectives (MAGA Republicans, 58.2%, 95% CI 55.0%, 61.4%; strong Republicans, 38.3%, 95% CI 34.2%, 42.4%; other Republicans, 31.5%, 95% CI 28.9%, 34.0%; non-Republicans, 25.1%, 95% CI 23.6%, 26.7%; p < 0.001). They were not more willing to engage personally in political violence.
Interpretation
MAGA Republicans, as defined, are more likely than others to endorse political violence. They are not more willing to engage in such violence themselves; their endorsement may increase the risk that it will occur.
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0295747
Vanderbuilt:
By the time President Trump left office, he had made an estimated 30,573 false claims, according to the Washington Post Fact Checker, which informed this study. Some of these claims were repeated dozens and hundreds of times in various news and social media outlets. To understand whether and to what extent the repetition of Trump’s falsehoods affected public misperceptions, researchers at Vanderbilt Peabody College of education and human development surveyed 754 U.S. participants on 150 of Trump’s claims; 301 participants were registered Republicans and 453 were Democrats or not affiliated with either party. The survey did not reveal that the claims were made by Trump or how many claims were true or false. After completing truth ratings on all claims, participants completed optional questions about their demographic backgrounds as well as news and social media consumption.
The researchers found that repetition of Trump’s false claims correlated with belief in the claims among Republicans but not Democrats; in fact, increased repetition of the claims correlated with a decrease in Democrats’ misperceptions. These findings build on prior research on the “illusory truth effect,” which contends that repetition increases belief in both true and false statements.
In particular, the repetition effect was strongest among participants who predominantly watched Fox News, especially among Republicans. In addition, claims repeated mostly through X, the company formerly named Twitter, were more likely to increase belief for both Republicans and Democrats, “possibly because such claims gained broad coverage through, for instance, cable news,” the authors write.
https://news.vanderbilt.edu/2023/09/18/new-study-reveals-correlation-between-trumps-repeated-falsehoods-and-public-misperceptions/
Cult expert Steven Hassan:
I agreed to write "The Cult of Trump" with the knowledge that Trump was a malignant narcissist. He fits the stereotypical profile of a cult leader. I viewed him as the leader of a cult of personality. His business is also part of his cult. As I began to do the research for my book, it became very clear to me that he would not have been elected president if not for the thousands of new apostolic reformation ministers supporting him and then telling their millions of followers to believe in Trump as someone doing the work of God. They represent a right-wing Christian religious movement that does not believe in equality under the law, or in civil rights for women and those not of their faith. These right-wing Christian leaders want to destroy any type of organized effort to advance liberty and freedom and knowledge. Trump as a cult leader and authoritarian is a perfect fit for their beliefs.
Today's Republican Party is part of an authoritarian cult movement that hates democracy and freedom. They want blind obedience. They want people to distrust science and reason and critical thinking. Another example of how cults work is the belief that a person can create their own reality, where if a person truly believes something then it must be true. Of course that is ridiculous.
Republicans and other right-wing authoritarians have wanted to destroy public education for decades. Why? Because an educated citizen is what a democracy needs. To have a theocracy, for example, or some other type of authoritarian regime, you need uneducated citizens, especially young people. That is one of the main reasons why the right wing pushes for homeschooling and charter schools. The dumbing down of Americans is a hugely important part of their anti-democracy project.
https://www.salon.com/2022/06/13/expert-steven-hassan-sees-95-chance-of-worsening-pro-violence/
Lastly, the Joseph Goebbels’ Playbook, which Republicans are following:
"A lie told once remains a lie but a lie told a thousand times becomes the truth."
"Propaganda works best when those who are being manipulated are confident they are acting on their own free will."
"This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it."
"There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology."
"Propaganda must facilitate the displacement of aggression by specifying the targets for hatred."
"It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise."
"It is not propaganda’s task to be intelligent, its task is to lead to success."
Republicans are engaged in psychological warfare. They are manufacturing fear with lies to push voters into the lower levels of Maslow’s Hierarchy of Needs. There, fearing for safety and living in a perpetual state of victimhood, individual critical thinking is suppressed and tribalism flourishes.
This is not an accident. It is purposeful.
Democrats are not fighting a psychologiocal war.
And that means we can all lose everything in 279 days.