Framing? Yeah, we need to think about it. Branding? Yeah, we need to think about it. "Values"? Yeah, we need to think about them. I agree on all of that.
But wait... maybe someone's saved us some work...
You want framing? Here's some framing for you.
And the funny thing is... those on the following list who were predominantly politicians actually won eleective office... repeatedly!
And add to the list, people, add to the list. Dig around, and you'll find this work's been done for us already. We just need to uncover it, to rediscover and reclaim ourselves.
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