I know, now that you've gotten nauseous, hear me out. And yes this is another suggestion from a nobody but it dovetails with what Josh Marshall has argued about how Obama needs consistent arguments.
Flame me if you want. Call me a concern troll. But I see what McCain is doing and Obama is not doing and something really needs to be done about it.
And here's the Rove recipe. Attack in 3s. Sounds simple. It is.
I witnessed Bush beat Ann Richards for governor and he did it by picking three issues which were weak about Richard's past 4 year term. He repeated these three over and over and over. Soon the campaign became about those three arguments. I believe one was a rise in teenage crime. There was so little to criticize her on but he found three. Soon the campaign becamse about those three issues and Richards was forced to play defense. And despite great popularity, she lost to Shrub.
It was Karl Rove who did this and he laughed about it later. Americans have such a short attention span, they won't spend time disecting issues. Pick three points and run with them. That's all you need. Three weaknesses of your opponent.
Why threes? It works. When writing persuasive papers or making a closing argument, uses threes. It works. Simple. Direct. Repeatedly.
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