Mission: Market Share
New York's ASPCA shows its true colors
What has Orange done for you lately?
New York City's ASPCA fired out a breathless "breaking news" alert last week and a letter from ASPCA President Ed Sayres. The ASPCA has long been a dominant animal law player in New York City, where all dogs and cats picked up stray, or impounded for any reason, must be surgically sterilized before they are returned to their owners.
The ASPCA maintains a full-time dedicated lobbyist in Albany, too.
But that was then, and this is now. The ASPCA has widened its horizons. Spread its wings. Got the bit between its teeth. Targeting four cities this year as, Mission: Orange, the ASPCA's million dollar PR campaign and re-branding effort, pledges to take the ASPCA coast-to-coast.
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