A Strategic Ad Campaign on Global Warming?

Boche

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Wednesday March 29, 2006 · 2:57 PM PST

2006/03/29 · 14:57

Newsweek reports the following today:

In the din and clamor of issues competing for public attention, there's an inner circle of causes that virtually define good citizenship. Who would argue that a mind isn't a terrible thing to waste? The quasi-official gatekeeper to this pantheon is the Ad Council, which deploys more than $1 billion in donated media time and space each year for a few dozen carefully vetted, slickly produced messages. Last week a new issue got the Ad Council's blessing, a potential catastrophe that could make college dropouts the least of our worries: global warming.

It seems that we have, in the span of about eighteen months, come from having global warming dismissed as a myth spouted by America-hating environmental wackos to widespread mainstream acknowledgement that it may be THE biggest threat on the table.