It's October, and that means it's time again for that annual holiday in which Americans look forward to the opportunity to enjoy a harmless little scare while at the same time indulging in cute decorations, brightly colored outfits, and the opportunity to feel virtuous while gorging on candy. Of course, I'm talking about Breast Cancer Awareness Month—which proudly celebrates its 25th anniversary this year. From the pink ribbons to the pink T-shirts to the pink M&M's, it's a time for celebration and scary, spooky fun for all!
To tell the truth, though, I don't think of October as Breast Cancer Awareness Month. I mean, aren't we all pretty damn aware of breast cancer by now? Are we nearly as aware of other cancers as we now are of breast cancer (and isn't there something wrong with that)? Do we really need more "awareness" of breast cancer at this point? Is more "awareness" truly going to result in that many more women saved from death or disfigurement? I don't think so.
No, I don't think of this as Breast Cancer Awareness Month. I think of it, rather, as "Let's Celebrate the Continued Existence of Breast Cancer Month."
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