It matters because it was intended to inflame racial hatred, nothing more. The McCain camp is willing to use bigotry, sex and hate to solidify the votes of the lowest, most hateful, most racist demographic in this country.
Apparently you missed how racist it is intended to be. That’s ok, it means you either haven’t been exposed to really sick racism, or it’s really hard for you to imagine anyone sinking to the level they had to sink to in order to do this.
But here’s the context the ad was done in that you apparently didn’t get, and why it is so very despicable:
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