My Fox-watching father-in-law took up the chant in July at my dinner table:
Rew Dee! Rew Dee! Rew Dee! Rew Dee!
I said to myself: Just wait until the Republican National Convention. You're gonna get real sick of hearing Ruuu Deee. Ruuu Deee. Ruuu Deee. Ruuu Deee.
That's when I realized that every time anyone calls Rudolph by the nickname Rudy, Rudolph gets a nice boost of brand reinforcement.
"Rudy" may sounds silly to his political opponents, but it sounds endearing to his political fans.
Earlier today, in a comment on a kos diary, I bluntly proposed we call Rudolph by his real name.
Here's why:
-- It diminishes his brand-building efforts.
-- It might make Fox-based voters realize Rudolph has something to hide: a communist-sounding name!
-- Or is it a fascist-sounding name?
Read More